How computer viruses work :: essays research papers

How computer viruses work Computer viruses are not understood very well, but they get your attention. Viruses show us how vulnerable we are, but they also show how open and worldly human beings have become. Microsoft and other large companies had to shut down all their e-mail systems when the â€Å"Melissa† virus became a worldwide event.   Ã‚  Ã‚  Ã‚  Ã‚  A computer virus is passed on from one computer to another computer. A virus must ride on top of some other program to document in order to perform an instruction. After it is running, it can then infect other programs.   Ã‚  Ã‚  Ã‚  Ã‚  Viruses were first seen in the late 1980s; the first factor was the spread of personal computers. Before the 1980’s home computers were non-existent or they were used for toys, and the real computers were very rare and they were locked away to only be used by the â€Å"experts.†   Ã‚  Ã‚  Ã‚  Ã‚  The second factor was the se of the â€Å"bulletin boards†; any one could get to a bulletin board if they had a modem and download programs. Bulletin boards led to the precursor of the virus known as the Trojan Horse. It is a program that sounds really cool when you read it, so then people download it, and when people run the program, however, it does something uncool like erasing your disk, so people think that they are getting something neat, but it wipes out their system.   Ã‚  Ã‚  Ã‚  Ã‚  The third factor to viruses is the floppy disk. Programs were small and they could fit the operating system, or a word processor onto the floppy disk, and then turn on the machine and it would load the operating system and everything else off the disk. Viruses took advantage of these three facts to create the first self-replicating programs!   Ã‚  Ã‚  Ã‚  Ã‚  Early viruses were pieces of code attached to programs like games or word processors. People could download an infected game from a bulletin board and run it, and a virus like this is a small piece of code embedded in a larger, legitimate program. The virus loads its self to memory and looks around to see if it can find any programs on the hard disk. When it finds one it modifies it to the virus’s code to the program. Then the virus launches the â€Å"real program,† and the user has no way of knowing that it is infected. The next time this program is executed, they infect other programs, and the cycle continues.

Hittite’s Self-Image Characterized by Grandeur :: Hittite Culture Cultural History Essays

Hittite’s Self-Image Characterized by Grandeur The Hittite empire, like many others of the Bronze Age, arose at a time when new tactics and implements for fighting were being developed in abundance. Like many other empires of that time, the Hittites recognized the importance of protecting their lands and acquiring new ones. As the size and influence of the Hittite empire grew, it sometimes formed peaceful agreements with foreign lands. These agreements, however, primarily served their own interests. Evidence of the behavior of the Hittites found in primary documents reveals that they treated civilizations other than their own as their inferiors. Religion was central to the Hittite’s culture and they considered their devotion to it to be one of their primary strengths. The upkeep of Hittite religious institutions and their functionaries was a primary obligation of the commander of the Hittite border guards. A document containing instructions for that commander explains these responsibilities: â€Å"In the town through which the commander [passes]†¦ he shall attend to the necessary provisions for town-elders, priests, ‘anointed’ (and) mothers-of-god.† (par. 1) It was important to the Hittite king (also called the Sun) that all cities in the empire contain adequate sites for worship of the Hittite gods. This suggests that they believed paying tribute to the gods ensured them some sort of security or protection. In that same document it was stated, â€Å"The commander of the border guards shall make an inventory of the god’s utensils and send it before the Sun.† (par. 3) ‘Utensils’ probably refers to the possessions of the gods, perhaps including their temples, servants, and any commodities held in their name. A list of them was most likely held by the king so that what the Hittites had given to their gods was on record. The magnitude of religion in this civilization and the closeness of it to the military reveal that the favor of and protection from its gods gave its people a perceived power and authority that other civilizations lacked. Religion was also directly connected to imperial Hittite rule through the king. In a treaty between Mursilis, Sun of the Hittites, and Duppi-Tessub, king of Amurru, the preamble mentions that Mursilis was the â€Å"favorite of the Storm-god.

To what extent does Soyinka present Jeroboam and his gullible congregation firstly as victims of social forces

To what extent does Soyinka present Jeroboam and his gullible congregation firstly as victims of social forces and secondly, as victims of their own greed and opportunism in The Trials of Brother Jero? â€Å"Human life cannot be represented in a fully or truthful manner without taking account of the pressures brought to bear upon the individual by his milieu, by the particularity of social situation and historical circumstance† John Cruickshank (1969) I have chosen the quote above as a starting point for my essay because I believe that Africa as a continent has seen such extremes of political and social upheaval that to overlook the importance of history, and its affects down the evolutionary scale on the people of Africa, in African literature and particularly in Soyinka's The Trials of Brother Jero would be very wrong. But how far can you make allowances for greed, selfishness and opportunism (which almost every character in the play attributes to) under the assumption that they are just products of the greed, selfishness and opportunism inflicted on the people when colonisation reared its ugly head? by the same token I feel that it is easy for an audience or reader of a play to put characters good or bad points purely down to their ‘character'. When a play write presents you with characters that are so easy to interpret then you have to ask yourself, why? Jero is a prophet, â€Å"by birth and inclination† and this is indeed the first thing we learn about him. The way Soyinka presents him to us is initially set out in the stage directions where Jero is described as â€Å"suave†. Jero's opening line â€Å"I am a prophet†, I feel, encourages the audience to think that maybe a real prophet would be more modest. Jero's direct speech to the audience employs a traditional African style of address that forces an audience to actively analyse Jero's speeches. That said Soyinka does not make it difficult for us to see that Jero is far from being a religious man as he informs us of his betrayal of his previous master for his own personal gain. So why would Soyinka use such a style of address if he did not want to us to analyse something more in the apparent openness of his characters speech? I feel that Soyinka has used this literary tool in order to encourage an audience not to see the truth in the characters (as this is very easy to see) but to think about why they have come to be the way they are. G. N. Ofor (1991) in his essay entitled The Urban Novel: A Historical Experience tells us about social realities of the time prior to colonisation: â€Å"African villagers were noted for their homogeneity and were guided by traditional beliefs and values. Members of the community were very closely bound together and the primacy of the community over the individual was emphasised† I think it is very important that G. N. Ofor chooses to specify that this state was what Africa was like before colonisation as this suggests that things have changed because of colonisation. Certainly in The Trials of Brother Jero the people are guided by traditional beliefs with the characters attending church regularly and Jero being something of an advisor (certainly to Chume anyway) but Jero himself is not guided by the hope of enlightenment or saviour after death, nor is he compelled to help people for the sake of being a kind and generous person. Everything he does, in some way, contributes to his own personal gain, gain of money or respect or personal favours. In the quotation below which is an excerpt from the play Jero finds out that Chume's wife is in fact also his creditor who he has been trying to avoid, and so allows him finally to beat her despite forbidding him not to up until this point. Jero says â€Å"he wants to beat his wife, but I won't let him. If I do, he will become contented, and then that's another of my flock gone for ever. Jero: Ah. That is the only way. But er†¦ I wonder really what the will of god would be in this matter. After all, Christ himself was not averse to using the whip when occasion demanded it. Chume (eagerly. ): No. He did not hesitate. Jero: In that case, since, brother Chume, your wife seems such a wicked, wilful sinner, I think†¦ Chume: Yes, Holy One†¦? Jero: You must take her home tonight†¦ Chume: Yes†¦ Jero: And beat her. You could easily conclude from this that Jero is presented as a victim of his own opportunism or that Jero is an opportunist, I suppose that to consider a character as a victim of anything suggests that we cannot or do not blame them for it; that, from a humanitarian point of view we can empathise with Jero's course of action. But Soyinka does not present to us any signal that Jero has suffered any sort of moral dilemma as he recurrently exploits his congregation. So we need to consider the social forces that might shape the attitudes of the characters in The Trials of Brother Jero The ideological view points detailed in the quotation by G. N. Ofer. Do not apply to the character Jero so Maybe Soyinka chooses not to present Jero in this idyllic image as a remark against such opinions saying that he does not agree that Colonisation is a reason that people in Africa have become more of a capitalist nation like in European society and is making the point that the image of Africans as a tight knit, un-selfish communism never completely existed. In the same essay I quoted from earlier and on the subject of the effects of colonisation, G. N. Ofer goes on to say that: Factors like taxation, a common portable currency, the desire for European goods, the need and the opportunity to make profits contributed immensely to the historic shift from a subsistence economy to a monetary economy. This loosened the co-operative ties binding the individual to his clan and lineage members. † If you read the above quote with reference to Soyinka's character Jero you could certainly see how, perhaps, Soyinka's character Jeroboam is presented as a victim of this new found ethic, catalysed by the influence of Africa's capitalist colonisers. In fact in Soyinka's own words, from an essay entitled from a common backcloth: A reassessment of the African literary Image he writes of â€Å"the European observer† that: â€Å"He still fights a rearguard today. It has grown subtler. Accommodation is his new weapon, not dictation† Soyinka (1988) Accommodation of the African continent or of the minds of the African masses perchance? Chume is another of Soyinka's main characters in the play, an un-educated, naive, gullible, hen-pecked man who relies completely on the ‘help' he gets from Jero. Looking at the play it is easy perceive that Soyinka has presented Chume as a victim. In the excerpt I have quoted below we can see how Chume goes to see brother Jero, desperate to find help for the mental torture he suffers by his nagging wife, Amope; Chume: My life is hell†¦ Jero: Forgive him, father, forgive him. Chume: This woman will kill me†¦ Jero: Forgive him, father, forgive him. Chume: Only this morning I†¦ Jero: Forgive him, father, forgive him. Chume: All the way on my bicycle†¦ Jero: Forgive†¦ Chume: And not a word of thanks†¦ Jero: Out Ashtoreth. Out Baal†¦ Chume: All she gave me was abuse, abuse, abuse†¦ All Chume wants is for Jero to allow him to beat her, just once, but Jero keeps him hanging on saying it is not the will of god. All Chume wants out of life is to have a peaceful relationship with his wife and to gain a better job. Chume is actually under a great deal of pressure to conform to the expectations of his wife and his peer. Amope says â€Å"A chief messenger in the local Government Office – do you call that work? Your old schools friends are now ministers, riding in long cars†¦ † while Jero mocks Chume for his â€Å"animal jabber† he goes on to say that he is â€Å"too crude, but then that is to my advantage. It means he would never set himself up as my equal. † you could argue that any characters desire for monetary gain or a materialistic attitude to life could be seen as a direct effect of the colonisation of Africa. As I have shown in earlier quotations and as I have read so far, it would seem that many of the people who write about the state of the African infrastructure have the opinion that colonisation has been a destructive factor because it imposed the materialistic, dog eat dog attitude of Europe. Many writers believe that the effect of Europe has caused a lack of solidarity between the African masses. It would seem, also that there have been many literary works which satirise this idea, Claude Wauthier (1978) in The literature and thought of modern Africa writes; The tone is just as sarcastic about Europe in the long free-verse poem by the Ugandan Okot p'Bitek, song of Lawino, the bitter-sweet lament of a black woman who is reproached by her husband for being illiterate and not knowing European social manners: My husband pours scorn On black people He behaves like a hen That eats its own eggs. Bearing this in mind it seems as though Soyinka has presented Chume as a victim of the social forces imposed by those around him. He fits perfectly into Eustace Palmer's view (quoted by G. N. Ofor in The essay The urban novel: a Historical Experience) of; â€Å"The rural innocent†¦ who is ignorant of the qualities needed to survive in the hot-house that is the city and who is quite often inadequately equipped, as far as education is concerned, to qualify for the lucrative jobs the city offers. † Palmer (1979) It is interesting to include that G. N. Ofor remarks on the above quote with: â€Å"However it is pertinent to note that without the creation of towns/cities by the colonial administration, there would have been no urban novel. † As for Chume's own greed and opportunism, I think it would be difficult for anyone to argue that a person could be said to be greedy for wanting to live harmoniously with their wife/husband or to want equality. All we know of the rest of brother Jero's congregation is the few people he mentions that he has convinced will become prime ministers of certain states, there is a woman who badly wants children and Jero tell us that the most popular of his prophesies is to tell people they will live until they are 80. As Jero says â€Å"if it doesn't come true, that man doesn't find out until he's on the other side. The last character we meet in the play is ‘member', who aptly becomes a member of Brother Jero's congregation by the end of the play. Jero, at first, attempts to speak to him by pretending he has prophesised the meeting between them. Shockingly the member turns away saying â€Å"Go and practise your fraudulences on another person of greater gullibility† and so for a second it seems as though there may be at least one character that will not fall for the charms of Brother Jeroboam – this is not the case. All it takes is for Jero to say what he wants to hear and he is hooked. Jero tempts him by saying â€Å"And at a desk, in a large gilt room, great men of the land awaited your decision. Emissaries of foreign nations hung on your word. And on the door leading into your office I read the words, minister for war†¦ † Asking god or brother Jero to help people become ministers or heads of state or merely to have a better job or more money seems to go against the true usages of religion, Which I had understood to be performing the will of God (of whichever denomination) and keeping unity between all the people within the culture. It seems to me that Soyinka may be trying to show that while every member of Jero's congregation is manipulated by him they themselves are not completely innocent in their reasons for their faith. Mineke Schipper (1982) in Oral Literature and Total Theatre says; â€Å"In traditional society the religious system determines the cultural unity of the people. Life forces bind man to his past, his present and his future and determine his relationships with gods, spirits, nature and natural phenomena. The unity tends to break down where western influence increases. † It is interesting that the subject of western influence is again considered to be the destructive factor in the lack of unity between the African people. The quotation above suggests that western influences have even meant a breaking down of the unity that religion brings. After having looked at The Trials of Brother Jero, and having discussed the idea of victimisation I can only conclude that human beings, from whatever culture or walk of life, all desire the same basic things – money and material possessions, respect, power and equality (though not necessarily in that order). The idea that has cropped up so often in my essay, that the social forces which work upon the individual and the nation as a whole are a direct effect of colonisation, is probably the most interesting point of all. You can indeed find reasoning within the text to assume that Soyinka may have intended for this theme to become apparent, whether or not you regard any of the characters as victims or even if you regard them as victims and perpetrators together at the same time. Below I have included a quotation from S. E. Ogude in his essay African Literature and the Burden of History: Some Reflections in which he talks about another African playwright, Chinua Achebe (1975) Saying: â€Å"He also reveals the weaknesses of the traditional society and the ease with which European capitalism and religion supported by gun powder and cannon balls successfully challenged the dominance of traditional culture. † If this is indeed true then it is a terrible, terrible shame.

Important Components of Word Processing Software

There are many useful tools in word processing software that can help one to achieve success in their career such as; font settings, highlighting, line spacing, spelling and grammar checking, and the ability to implement spreadsheets, tables and graphs. Word processors such as Microsoft Word have many typesetting features to help the user accomplish their goals. Features like different font sizes and the ability to change the color that a phrase is displayed in, grant the user an avenue to express different emphasis on certain phrases with greater ease. Also this can help to organize and make the general reading of a paper more easy on the reader. Other tools such as highlighting help with this process as well, giving the user a way to ‘point out’ important portions of the information contained in the document. Line spacing is yet another tool that can help in the process of making a document easier to read. By using a broader line spacing you make it easier for the eyes to keep place and follow along the same line. In addition to the options one has with editing the typeface and aesthetics of a document, there are tools implemented into most word processors that help to correct errors in spelling and grammar. Spell check and grammar check are helpful tools when creating a document. When writing a paper, if the program recognizes any errors in spelling it will place a red zigzag underline underneath the word or phrase that is incorrect. The same is also true of grammar check. It will check for errors in punctuation or grammar and place a green underline under the phrase or word. Control Key and Word – Text and Graphics. In both cases, right clicking usually reveals a list of suggestions as to how to properly correct the problem. Last but not least in a situation where one needs to present data to a superior or coworker, most word processors have tools that allow for the placement of graphs and tables which help the user to present data relevant to the subject of the document. With the technology in place in today’s word processing software, the flow and transfer of information has been made a lot simpler.

Challenges of Transforming a Traditional Brick-and-Mortar Store Essay

1.Reconcile the idea of selling aromatics over the Internet with a functional approach to marketing. Is the idea basically sound? Although a web-based selling aromatics strategy does not guarantee success, however there are many benefits on web-based sales. The benefits Celia can get from the web-based business if she launches the web site correctly are; †¢There is a potential to increase her revenue. †¢The ability to expand her business into global markets. †¢The ability to remain open 24 hours a day, seven days a week without additional cost. †¢The ability to lower the cost of doing business †¢Can rate the customer satisfaction about her product will promote more business Celia is very knowledgeable on aromatics products therefore she can be successful by selling online. Many people do not live in a city where their favorite product being offered and they are willing to purchase it from on-line. Celia can take advantage of the growing internet market to launch her scent products. Celia needs to manage her web site properly and use the right strategies to promote her products. Celia needs to pick the correct tool to promote her product and make it available for the on-line customer. In order to be successful in web-based sales, Celia need consider the followings: †¢She need to understand her target customer †¢offer the customer what they want †¢Make sure the web site easy to navigate †¢Simple design of the web site – create user friendly website †¢ Make sure the web site is fast, simple checkout process †¢Assure customers that their online transactions are secure. †¢Keep the web site up to date †¢Hire a professional web designer to create and maintain the web site. 2.What should Celia do? Reference your recommendations to the text or presentation. †¢The first step Celia should take is, she need to select an all-in-one e-commerce internet service that includes; web page editor, shopping card software, design templates, payment processing. Using the all-in-one e-commerce internet service will allow Celia to launch an attractive online store which will promote more sales. †¢Celia should focus on a niche in the market. †¢Celia should market her products online by opening social networking accounts such as Facebook or Twitter. With the social network Celia can start blog about her products and the uniqueness of the products that she offering. She can also offer discounts to the readers who reads her blog or whoever connected with her. †¢ She can attract visitors by giving away â€Å"freebies† through the social network †¢Celia should promote her web site online and offline. One-way of promoting will be giving additional discount to people who orders from online. †¢The last step to develop an effective search engine to optimize her strategy, cheap or lower cost website cannot offer the extensive customer service. Therefore, Celia should consider getting a professional website designer who has referrals and creditability to perform the job that she requires. 3.Comment on Table 1 and the pattern of sales. MonthNumber of Online Transaction Total Monthly Dollars Sales Average Monthly Dollars Sales January2 $ 19.72 $ 9.86 February13 $ 598.69 $ 46.05 March4 $ 103.29 $ 25.82 April6 $ 208.86 $ 34.81 May20 $ 826.58 $ 41.33 June4 $ 98.57 $ 24.64 July2 $ 16.60 $ 8.30 August1 $ 7.29 $ 7.29 September4 $ 114.28 $ 28.57 October5 $ 106.54 $ 21.31 November10 $ 233.54 $ 23.35 December25 $ 1,026.89 $ 41.04 Average per month8 $ 280.07 $ 35.01 Yearly Total96 $ 3,360.85 n/a 1st 2nd 3rd The highest sale of the monthDecemberMayFebruary The lowest sale of the month August JulyJanuary The highest Average of the month February MayDecember The lowest Average of the month August JulyJanuary †¢The highest sales of the month is December oTotal revenue of $1,026.89 oTotal item sold 25 This indicates holiday season and customer are looking for gift items and therefore sales increased. †¢The Second highest sales of the month May oTotal revenue of $826.58 oTotal item sold 20 This indicates mother’s day and customer are looking for gift items and the target market is women. †¢The Third highest sales of the month February oTotal revenue of $598.69 oTotal item sold 13 This indicates Valentine’s Day and customer are looking for gift items and the target market could be women. †¢The highest average unit price of the month is February oThe average price for unit $46.05 This indicates price per perfume increased on the month of February may be it has to do with the Valentine’s Day. During that time people will pay any price to get quality item on the market. All these results show potential target market Celia should focus is ladies and during the holiday season, Valentine’s Day and the mother’s day.

Listo system Essay

Introduction and Background: Listo system is one of the leading graphic service agency with long history of success at early 1990s. In early 1090s, the company quickly grew into one of the top graphic service companies in the world Listo system ‘VISION statement is â€Å"To be recognized as a leader in supplying quality graphic design product and services to our customers and to be respected by our clients and staff.† Listo Systems’ MISSION statement is: â€Å"We strive to develop superior graphic design products and services for our users through state-of-the-art technology, innovation, teamwork, and leadership.† (Justanswer.com) Diagnosis: Development of e-commerce in modern competitive commercial world has reduced need of middleman, brokers, and distributor, which radically changed the traditional layer distribution channel .The development of technological infrastructure epically ecommerce trading system not only shifted the power from seller to buyer, but also gave consumer’s the ability to search for best quality, service, term, flexibility and innovation. This gave wide flexibility in consumer buying process. If customer were not pleased with company’s product or service, they feel free to switch brand to other firm. Technologies have allowed Listo Systems to provide quality services and products faster and more efficiently. However, new technology has also been beneficial for Listo Systems’ competitors. The competition has grown significantly in number and in the quality of services and products that they provide. The increase in technology has also led to an increase in customer demands and expectations. Customers want services and products; however Listo’s Management was less concerned with the opinions and was more focused on production and profit. Instead of enlisting employees’ opinions, more directive orders were given. Listo hired a number of new managers and employees and due to lack of training and increased complexity associated with adding new layers to the hierarchy resulted in the organization’s goals and objectives becoming unclear. Analysis and evaluation: Analysis and evaluation can be done using two theories. PEST Analysis: Political: During 1990 various countries were implementing Trade liberalization, and perfect competition market for globalization where Listo also felt its impact both negatively and positively Economic: Europe and rest of the world felt the impact of government policies concerning taxation, labor union, cyber regulation, exchange rate policies . Social: Huge social change due to change in technology like internet media, was felt by listo system. Consumer attitude and opinion, consumer buying pattern , fashion and role model, were serious matter to focus during 1990 which hit listo hard enough to panic. Technological: Competing Technology development, could be handled through research based strategy, research based funding for replacement and solution of technology , information and communication, and consumer buying mechanism vs technology did not get full attention. Recommendation: 1. Listo should have to implement Research based funding for computing technological change should be implemented 2. Proper management strategy should be implemented to cope globalization and political change. 3. The expectancy theory should be implemented to motivate the employee provide them the assurance effort will lead to acceptable performance (expectancy), Performance will be rewarded (instrumentality), and The value of the rewards is highly positive (valence). (Herzberg, 1968) How has Listo Systems felt the impact of power shifting from the seller to the buyer? According to Rosabeth Moss Kanter, a professor at Harvard Business School, â€Å"The major challenge management faces today is living in a world of turbulence and uncertainty where new competitors arrive on the scene daily and competitive conditions change. We can no longer count on a stable world that is unchanging and unvarying and manage accordingly.† This statement implies in the case of Listo System and its overall performance in a competitive market. Regarding its history, Listo was very much concerned about its employee’s needs and their participation in decision making of the company. To operate in a world shaped by globalization and information revolution, the company focused more on the advancement of technologies and improvement in productivity. But the employees were taken as a secondary  importance. They were not provided with proper training of new technology and their views on decision making process were ignored. The significant changes in information flow, created people issues and called out the need for mass training in the organization. The company started giving emphasis to the advancement and was more concentrated on production and profit. Due to the lack of proper training, the employee’s became less motivated. For a better and effective performance, it is necessary for an organization to understand the behavior and needs of the employees. Satisfaction of the needs leads the employees to work more efficiently and effectively. A positive environment should be provided to make them more productive. But Listo ignored the requirement of the employees. And, the employees could not resist the rapid change in the organization. Moreover, new layers of supervisors and employees were added which slowed the pace of decision making. All these changes resulted in lack of employee’s motivation, lack of clearness of goal and a shift of power from seller to the buyer. The demotivation of employees and lack of clearness of the goal in the agency resulted in low quality production. As a result, the company could not cope with the growing and changing need of the customer and started losing them gradually. According to Michael Hammer, customers want more products from less money, more quality and service and more flexibility and convenience and more innovation. While the organization had been expanding in size and competence level, productivity was affected and quality decreased. It was very difficult to fulfill the needs and wants of powerful customers who have the ability to search for best service, quality, technology, innovation, etc. Due to the fast internet technology, customers have become aware of the new quality products with cheaper price and their expectancy level has become higher. They want more products in fewer prices and within a limited time. Directing, changing and influencing behavior of such customers is significant for the sustainability. The company must provide real value to them either by offering strong products and services or lowering the cost or by creating new technologies that is more efficient. Listo ignored the issues of consumer behavior as well as employee’s behavior. Ultimately, the power shifted from the seller to the buyer of the products and services. Customers were aware of the substitute products and services that are quality product at lower price which resulted as benefit to the competitors  of the company. As seller may raise the market price by withholding supply, the buyers may be able to reduce the market price by withholding the demand. To gather the attraction of such a huge market with all the knowledge and information, Listo had to strive hard. It should have focused more on customer’s behavior and their needs along with the employee’s satisfaction at work. There was no other option for the agency but to match the changing and growing need of powerful customers. The management needed to make new strategies to sustain in the changing market. The power shifting from the seller to the buyer had a big impact on the overall performance of the company. Due to this change of power, now the supply of the products and services depend on the satisfaction of the customer’s need and wants. It was now up to those large numbers of buyers to evaluate the products and make radical changes in the supply. Thus, the power shifting from seller to the buyer was an unexpected failure and gradual decrease in the demand of products and services of Listo Systems. What external environmental factors are affecting Listo Systems? An environmental factor plays a crucial role in the development of any organization. There are two types of environmental factors that affect the performance of a company (i.e. internal and external).Internal factors of environment refers to events, factors, people, system and conditions inside the organization that are controllable by the company. Whereas, the external factors of environment are those that occur outside the organization but causes the changes inside and are many times uncontrollable by the management of the organization. Based on Achieve Model, the external factors are the environment that can influence the performance an individual even if he/she has all the ability needed to the job. Listo Systems was also affected by both the internal as well as external factors in the environment. The internal factors included the goal of the organization, company’s rules and regulations along with its aim, organizational culture, and the employees working in the agency. Change in the internal factors of Listo had a great impact on its performance. Similarly, the external factors like customers, competitors, technology, suppliers, the economy, resources, and the regulatory system had a significant influence on its operation, growth, and long term sustainability. As per the information provided in the  websites, Listo being more focused on new technology was losing its employee’s motivation. As a result, the productivity was low and the quality was below the expectation of the economy, the customers, the suppliers, etc. Customers want quality product at cheaper price and if they don’t get it, they walk away for a substitute product that different competitors of the organization provide at lower price. The same thing happens in the case of Listo systems. The customers were taken away by the competitors because of the quality product at a cheaper price. The competitors were aware of the consumer’s behavior and expectancy. But, Listo had ignored the consumer’s behavior along with the other human behavior. It is very essential for an organization to understand the human behavior because it has to deal with human with different understanding, thoughts, needs, values and priorities. Even though the external factors are outside the company, it is important to monitor and adapt the external environment in a continuous manner. Since, Listo didn’t have a continuous monitoring on external environment, it lost its control oven those factors and it was very difficult for the agency to sustain in the market. It could not adapt the changing and varying environment as well as needs of the customers who play a vital role in the success of a company. Customers being dissatisfied with its products and services chose to move on to the substitutes provided by the competitors. And, the competitors having a good understanding of the human behavior made changes with their products to attract the customers of Listo. They were aware that if they provide a quality product at that moment they can win those customers which made Listo to lose its customers and made the demand low. Advancement in technology needs proper training which was not provided by the agency to its employees and thus there was lack of motivation resulting in low productivity. Thus, the suppliers of the materials and resources of the company were not willing to work with Listo systems because of its failure in the market. These external factors affected the overall environment of the graphic design company and changing its great success in the world to failure ultimately. CHAPTER- 2 COGNITIVE DISSONANCE Introduction: Cognitive dissonance deals with the relationship between one’s self-perception and their environment. Leon Festinger analyzed that when two  perceptions relevant to each other are in conflict, it creates the situation of dissonance. Diagnosis / Analysis: Alderfer’s ERG theory states that there are three core needs to motivate people; growth, relatedness and existence. Jackie had been looking for a large organization where she could develop her long-term career goals. Her positive attitude towards recycling was influenced by her observations and experiences that she had during her school life. There she tracked what happened to all the paper put in the trash pail in each classroom. Recommendation: There are many such employers who understand the employee’s behavior and adapt themselves to make them influence for a better performance and predict the future behavior of employees. So, there can be other options and opportunities for the job for Jackie. Because if she stays with Dorf, she might get frustrated if she can’t ignore the company’s choice to recycle and later on get disappointed and it will be harmful to both the company and Jackie herself. 1. Discuss Jackie’s dilemma in terms of cognitive dissonance. Cognitive dissonance deals with the relationship between one’s self-perception and their environment. Leon Festinger analyzed that when two perceptions relevant to each other are in conflict, it creates the situation of dissonance. Jackie Hartnett, an individual with a high technical skills and a strong passion for the well-being for the environment, got job at Dorf Car Factory. Since, she was very much interested and concerned about the well-being of the environment; she could satisfy her job of reducing the harmful effects of wastes and garbage coming from factories by the means of recycling in an effective way and could give an outstanding performance. She had a very positive attitude and behavior towards her job as well as the boss, Charlie Damon. A positive behavior and attitude at his/her job helps a person to achieve the desired goal and satisfaction of physiological, social, safety, esteem and self-actualization needs. Alderfer’s ERG theory states that there are three core needs to motivate people; growth, relatedness and existence. (Managementstudyguide.com) Jackie had been  looking for a large organization where she could develop her long-term career goals. Her positive attitude towards recycling was influenced by her observations and experiences that she had during her school life. There she tracked what happened to all the paper put in the trash pail in each classroom. Jackie implemented a school- wide recycle program where she could apply her learning and experiences to make the environment free from the harmful elements. In this program, all the waste or papers were put in a separate trash pail and sent to a recycling factory to change it in reusable consumer goods. Her boss was finding her very attentive and efficient at work. She was experiencing a job satisfaction which matched her expectancy. Job satisfaction is achieved when needs of an individual is fulfilled. Both attitude and job satisfaction are interrelated. If Jackie had a negative attitude towards her job, she would have never been satisfied. Her needs were satisfied as well. But sometimes needs are blocked in the attempt to accomplish a goal. Frustration occurs when the goal attainment is blocked. Whereas, aggression comes with an aggressive and unfriendly behavior. Rationalization is a situation when a person makes excuses for his/her failure to accomplish a goal and regression is a tendency to react. Moreover, fixation means repeating the same behavior as per Maier. And, resignation relates to a situation when an individual gives up to the situation or move on after a prolonged frustration. All these situations come under cognitive dissonance. 2. How could this new information on Dorf’s actual recycling program affect Jackie’s perception of the company she works for? What impact could this have on her overall performance? Are her personal values around recycling strong enough to determine who she works for? Being experienced for a year in the job of recycling Drof’s performance had improved day by day. At the same time, she came to know about the facts of the recycling program and she then uncovered the actual information showing that several factory shipments of waste material being sold to another company. She made some quick research and came to the point that those other companies didn’t properly dispose the waste products in a hygienic way. The waste products and materials were not disposed in the right way to keep the environment free from the harmful effects of it. And, when she approached her boss, Charlie,  with the facts and information regarding the waste materials recycling, she was taken aback. She was informed about the costs associated with the approaches to ‘greener’. She was dissatisfied with the reply and was disheartened in a way that she started thinking about her personal values which must match with one’s job. Her personal value towards recycling doesn’t allow her to stay in the same job anymore a kind of frustration was created in her attitude as well as behavior. The actual recycling programs changed her attitude and lead her to cognitive dissonance where two perception of her own were moving in her mind. She was in a dilemma whether she should leave the job and break the commitment she had made with the company or she should continue her job instead of knowing the fact of it. But she had to decide and choose between her own perceptions which were a very difficult situation. Her personal values were strong because they were created as an attitude from school life environment. It’s very difficult to change such a strong and positive attitude which is built in years. It could determine what she was actually working for, whether for her personal values or for the achievement of goal. 3. Do you think Jackie should ignore the company’s choice to recycle or not and just keep doing her job? Is she willing to walk away from a good paying job with benefits? Are there other employers who are likely to be more open to recycling programs, and should she pursue opportunities with those companies? The recycling program of Dorf Car Factory created a psychological discomfort in Jackie and she was bound to change her perception to reduce the tension by ignoring the company’s choice to recycle. Cognitive dissonance in her changed her attitude and also affected her performance. Her goal won’t be achieved if she quits from the job. Her needs will be blocked which will lead her to an irrational behavior in a continuous manner. If she is not satisfied at her work place, the environment where she works, she can’t satisfy her job as well as the boss. She will be frustrated and the frustration will develop to the extent that will occur an aggressive behavior. Later on this aggression will take place of rationalization, fixation and resignation if continued for a long period of time. In that situation, she can’t ignore the Dorf’s choice whether to recycle or not because her inner perception and values are very different than her job requirement. But an employee should never ignore the fact that an organization’s achievement of goal is also the responsibility of the employee working there. Their performance and activity can improve or hinder the overall performance and play a crucial role in attainment of the organizational goal. At the same time, job satisfaction motivates one to work better and increase the productivity. One can’t work in a negative environment where employee’s satisfaction is not given any priority. Firstly, she should understand her need. Then, she should try to handle the situation and make herself comfortable with the job and focus on her work and try to change her attitude towards the recycling programs. If her attitude is changed positively, she won’t have any problem at her job at Dorf. Secondly, Jackie should try to find out a job that matches her satisfaction, competence, values and perceptions. And, she should have the broader knowledge of the companies and should also find out whether she’ll get the same type of job environment and employers or there are many more opportunities in the market where she can fit herself and get job satisfaction which won’t hamper her values and ethics. In my opinion, our values and attitude brings a sense of self-confidence and responsibility in us. So, Jackie should stay with her own values and move on for a job that satisfies her motives and needs rather than hanging on for a better payment. There are many such employers who understand the employee’s behavior and adapt themselves to make them influence for a better performance and predict the future behavior of employees. So, there can be other options and opportunities for the job for Jackie. Because if she stays with Dorf, she might get frustrated if she can’t ignore the company’s choice to recycle and later on get disappointed and it will be harmful to both the company and Jackie herself. Definitely, she should pursue to the opportunities of recycling programs with other companies for her better development and achievement of her own goal and should walk away from the Dorf Car Factory where she can’t get a job satisfaction and motivation. Bibliography F, H. (1968). One more time: How do you motivate employees? Harvard. Herzberg. (1968). One more time: How do you motivate employees? Harvard . Justanswer.com. (n.d.). Retrieved from www.justanswer.com: http://www.justanswer.com/homework/5gcht-case-study-listo-systems-challenge-growing-organization-listo.html Managementstudyguide.com. (n.d.). Retrieved

English speech- RAW / Girl, Interrupted Essay

No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. â€Å"While an institution might encourage individuals to change through enforcing rules and regulations, it is the individual who ultimately holds the power to change.† -Scott Monk Scott Monk uses the protagonist Brett Dalton in the novel RAW as the individual who is able to change his previous life and attitude through the effect of the institution, The Farm. Scott sets the readers mind straight away with the first 3 words of the book, â€Å"busted, Brett panicked.† The reader immediately registers that Brett is a criminal which emphasizes the dramatic change Brett experiences during his stay on the farm. As a caretaker, Sam says to Brett at the beginning, â€Å"just remember, Brett: only you can change your life†. He implies that the power to change lives within the individual. Before becoming friends with Sam, Brett often protested against his rules and regulations due to his previous negligent personality. In response to these restrictions, Brett leaves in hope for the city, but gives in after he realises he would not be able to cope with society. This is where I felt Brett is beginning to alter his personality, and respect Sam’s authority. As this friendship develops, others are created. In the past Brett had severe difficulty confronting his problems, and first instinct in a sticky situation was to run away. This could be said as conforming with everyone else, as they too in the past must have been in the same situation, but are now friends with Sam, and have ultimately changed their lives. An example of this is the way that Josh. He, demonstrates to everyone that reads the book that institutionalisation can indeed be a positive experience. Brett admits this â€Å"positive experience† in the ending of the novel where Sam questions him, â€Å"did you learn anything while you were here?† to which Brett answers, â€Å"yes, of course. Lots of stuff. Like friendship, trust, love, and loss.† This to me sounds like words coming from a normal, happy, average human being. The concept of change in an individual is equally evident in Susanna Kaysen in the movie Girl, interrupted. The director, James Mangold, introduces the main character in a similar fashion to how Scott Monk introduces Brett Dalton in Raw. Susanna Keysen’s faults and flaws are exposed immediately, first seen being taken to the hospital after trying to kill herself with vodka and Aspirin pills. The audience’s immediate reaction is that something is wrong with her. Her psychologist establishes this after her recovery, asking questions like â€Å"Are you stoned?† and â€Å"how are you feeling right now?† to which her response was â€Å"I don’t know.† He then sends her to Claymore, a private mental institution. During her stay at claymore, Susanna experiences much of what Brett describes he had experienced at the farm. He mentions friendship, trust, love, and loss which is everything Susanna came across. She made many new friends while being in the establishment, realising that crazy people aren’t so scary, but are fun, interesting people to be around. As she grows closer to all of them (In particular, Lisa), she learns to trust them and adapts to their behaviours in the institution. Unfortunately, their flaws also begin to have an affect on Susanna. An example of this is the way Susanna acts out of character when Valerie tosses her into a cold bath unexpectedly. She imitates Janet Webber’s racist comments and mocking tone when she had her clothes denied due to the lack of eating. One day while escaping the world with Lisa, Susanna discovers that sometimes to be sane can be a choice to some people; everyone is insane, but the insanity is to be kept to yourself, and if expressed, you are considered to be crazy. Something’s are just not meant to be said. The line between normal and crazy is a blurry one even in today’s world. I believe sane and insane can be defined as common or uncommon behavior. Support and help is still given without having to be hospitalized. In the end of the novel, Susanna â€Å"recovers† from her diagnosis although she never really understood it or even knows if she really is â€Å"recovered.† She feels the same way about leaving the hospital as when she came in the hospital.